Dubai, UAE — The region’s largest international trade fair for beauty, hair, fragrance, and wellbeing — Beautyworld Middle East 2025 — is preparing to open its doors once again at the Dubai World Trade Centre. Organized by Messe Frankfurt Middle East, the event stands as the ultimate platform for innovation, trends, and business opportunities in the global beauty sector.
Now in its latest edition, Beautyworld Middle East continues to attract top brands, distributors, and professionals from around the world, showcasing the latest advancements in cosmetics, skincare, haircare, fragrances, personal care, and spa products. With thousands of exhibitors and visitors from more than 60 countries, the exhibition has become a vital meeting point for industry players seeking to expand across the Middle East, Africa, and South Asia.
The 2025 edition will feature a dynamic lineup of live demonstrations, product launches, and expert-led sessions across several themed zones. Key highlights include:
– Next in Beauty Conference — where global experts will discuss market trends, consumer behavior, and sustainability in beauty.
– Signature Scent Zone — celebrating artistry in perfumery with bespoke fragrance creations.
– Front Row by Beautyworld — an immersive showcase of makeup and hair trends featuring celebrity stylists and creative talent.
– Beauty Tech Zone — exploring how AI, robotics, and digital innovation are reshaping the beauty experience.
Visitors will also experience the return of the Prestige Pack Awards, recognizing excellence and innovation in packaging design, and Quintessence – the Art of Perfume, an exclusive area dedicated to niche and luxury fragrance houses.
As the beauty and personal care market in the Middle East continues to expand rapidly, Beautyworld Middle East 2025 aims to serve as the region’s leading stage for networking, sourcing, and discovering the future of beauty.
Event Details:
Dates: 27-29th October 2025
Venue: Dubai World Trade Centre
Organizer: Messe Frankfurt Middle East
For exhibitors, buyers, and industry professionals, Beautyworld Middle East 2025 promises an unparalleled opportunity to connect, collaborate, and shape the next chapter of global beauty.
https://beautyworld-middle-east.ae.messefrankfurt.com/dubai/en.html
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